{"version":"1.0","provider_name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","provider_url":"https:\/\/brakkeconsulting.com\/ja","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"lofFYtiMNl\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-september-19-2025\/\">\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2025 \u5e74 9 \u6708 19 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-september-19-2025\/embed\/#?secret=lofFYtiMNl\" width=\"600\" height=\"338\" title=\"\u300cBrakke Viewpoint 2025 \u5e74 9 \u6708 19 \u65e5\u300d \u2014 Brakke Consulting Website\" data-secret=\"lofFYtiMNl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"Let\u2019s talk about horses.\u00a0\u00a0The equine industry is the most fascinating segment in the animal health industry.\u00a0\u00a0In some ways it shares economic principals with the livestock industry.\u00a0\u00a0\u00a0But it also demonstrates the deep passion and emotionalism of the pet industry.\u00a0\u00a0It is also the most complex segment of animal health with multiple unique product categories and brands.\u00a0\u00a0Success here requires marketers to be very well informed. Earlier in this newsletter We announced the sixth edition of the Brakke Equine Market MegaStudy, this time in collaboration with Trone Market Research.\u00a0\u00a0This has become the go-to study of horse owner purchasing behavior, covering more than 15 product categories and more than\u00a0\u00a0400 brands.\u00a0\u00a0There is also a wealth of data on horse owner demographics and media usage.\u00a0\u00a0I was the principal investigator for several of the equine studies.\u00a0\u00a0The project leader this year is my colleague Dr. Chuck Johnson who is actually an equine vet.\u00a0\u00a0I\u2019m sure Dr. Johnson will bring many fresh insights to the study.\u00a0\u00a0If you are involved in or interested in the horse market, you\u2019ll find this study to be a practical and productive resource. John Volk, Senior Consultant Chicago"}