{"version":"1.0","provider_name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","provider_url":"https:\/\/brakkeconsulting.com\/ja","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"lBhvIoxbo6\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-17-2026\/\">\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2026 \u5e74 7 \u6708 17 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/ja\/brakke-viewpoint-july-17-2026\/embed\/#?secret=lBhvIoxbo6\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Viewpoint July 17, 2026&#8221; &#8212; Brakke Consulting Website\" data-secret=\"lBhvIoxbo6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"In last week&#8217;s Viewpoint, I reviewed the UK&#8217;s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust \u2014\u00a0it&#8217;s\u00a0not\u00a0a\u00a0vague sentiment\u00a0made\u00a0on my part. The CMA found that fewer than\u00a050%\u00a0of\u00a0clients at large veterinary groups (CVS, IVC,\u00a0Linnaeus,\u00a0Medivet,\u00a0VetPartners) knew their practice was part of a chain, and those\u00a0veterinary\u00a0groups averaged prices 18.3% above independents while scoring worse on client satisfaction with cost. That looks like erosion of the\u00a0very\u00a0thing that used to substitute for regulation in professional-service markets: personal\/localized\u00a0reputation. Historically, \u201ctrust the vet\u201d worked as an informal market mechanism because the vet was a known individual in your town whose livelihood depended on local reputation over a career. Word travels fast in a small market, and the vet bore the reputational cost personally \u2014 a strong incentive against overcharging or overtreating. When ownership shifts to a private-equity-backed chain, that mechanism breaks down: prices aren&#8217;t always set locally, the trusted local clinic brand now sits inside a different ownership and incentive structure, and personal reputation is diffused across a corporation. This isn&#8217;t \u201cmarkets work-versus-markets fail\u201d, and it isn&#8217;t that \u201ccorporate vets are untrustworthy\u201d \u2014 trust in individual vet professionalism remains high across the board according to the report. It&#8217;s that the mechanism that made this market self-regulating for decades was itself a market feature- localized reputation. Consolidation dismantled it fasterView Full Post;"}