{"version":"1.0","provider_name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","provider_url":"https:\/\/brakkeconsulting.com\/ja","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9gFq1Cr71P\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/32506-2\/\">\u30d6\u30e9\u30c3\u30b1\u5c55\u671b\u53f0 2023 \u5e74 6 \u6708 30 \u65e5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/ja\/32506-2\/embed\/#?secret=9gFq1Cr71P\" width=\"600\" height=\"338\" title=\"&#8220;Brakke Viewpoint June 30, 2023&#8221; &#8212; Brakke Consulting Website\" data-secret=\"9gFq1Cr71P\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"What is the fastest growing pet product in the US?\u00a0 A case can be made for pet health insurance.\u00a0 The industry has been growing at more than 20% per year for more than 5 years.\u00a0 Revenues in 2022 were $3.5 billion, 23.5% higher than 2021, according to NAPHIA, the North American Pet Health Insurance Association.\u00a0\u00a0 There are now nearly 5 million pets \u2013 mostly dogs \u2013 covered by pet health insurance. What\u2019s driving the growth?\u00a0 There are several likely factors. Veterinarians \u2013 the number one influencer \u2013 have embraced pet health insurance more enthusiastically thanks to educational efforts by NAPHIA and its members.\u00a0 Veterinary costs are rising due to inflation and more advanced, more expensive medical treatments.\u00a0 And pets owners are more emotionally attached to their animals than ever before, willing to protect their health. Even with this rapid growth in the US market, we get asked frequently why pet insurance here isn\u2019t as common as in many European countries. There are several reasons, but the most important is that the industries are not comparable. The US is a much more regulated insurance market; policies are sold by licensed insurance agents. Veterinarians for example, can\u2019t sell it.\u00a0 In many European countries pet insurance is much more of an OTC product, similar to travel insurance here. John Volk"}