{"version":"1.0","provider_name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","provider_url":"https:\/\/brakkeconsulting.com\/ja","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ymsotX8iQ5\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/23644\/\">\u30d6\u30e9\u30c3\u30b1\u304c\u99ac\u5e02\u5834\u30e1\u30ac\u30b9\u30bf\u30c7\u30a3II\u306e\u51fa\u7248\u3092\u767a\u8868<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/ja\/23644\/embed\/#?secret=ymsotX8iQ5\" width=\"600\" height=\"338\" title=\"&#8220;Brakke announces publication of Equine Market Megastudy II&#8221; &#8212; Brakke Consulting Website\" data-secret=\"ymsotX8iQ5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"A comprehensive new survey of US horse owners for the first time estimates the size of the market for more than a dozen categories of widely used products.&nbsp; It also shows that the current US recession had had a material, negative impact on horse ownership and product sales. The study, Equine Market MegaStudy II, is based on lengthy interviews with a national sample of more than 1,000 horse owners on products and brands purchased in the last year.&nbsp; The study was conducted by Brakke Consulting, Inc, and The Pert Group.&nbsp; The research includes more than 400 brands in 14 separate product categories.&nbsp; It examined what brands were purchased, how often they were purchased, where they were purchased, and the amount of money spent. &ldquo;Equine Market MegaStudy II is the second edition of a study first fielded in 2006.&nbsp; Comparing the two studies clearly illustrates shifts in product use and brand preferences,&rdquo; said John Volk, senior consultant of Brakke Consulting.&nbsp; &ldquo;In this new edition, we were able to project size of market at the retail level for a large number of products.&rdquo; &ldquo;Because of the timing of the 2009 study, we included specific questions about the impact of the recession.&nbsp; The economic downturn has had a significant impact on horse ownership and purchases,&rdquo; said Susan Spaulding, partner with The Pert Group.&nbsp;View Full Post;"}