{"version":"1.0","provider_name":"Brakke Consulting\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8","provider_url":"https:\/\/brakkeconsulting.com\/ja","title":"News from Brakke Consulting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tFzUgUDvhV\"><a href=\"https:\/\/brakkeconsulting.com\/ja\/13044\/\">2007 \u5e74 8 \u6708 3 \u65e5\u306e\u52d5\u7269\u5065\u5eb7\u30cb\u30e5\u30fc\u30b9\u3068\u30ce\u30fc\u30c8<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/brakkeconsulting.com\/ja\/13044\/embed\/#?secret=tFzUgUDvhV\" width=\"600\" height=\"338\" title=\"&#8220;Animal Health News &#038; Notes for August 3, 2007&#8221; &#8212; Brakke Consulting Website\" data-secret=\"tFzUgUDvhV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/brakkeconsulting.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","description":"printer friendly version ******************************************************************* Brakke Consulting&rsquo;s Animal Health News &amp; Notes for August 3, 2007 Copyright &copy; Brakke Consulting, Inc. &nbsp; Editor: Lynn Fondon, DVM, MBA ******************************************************************* IN THE NEWS: &nbsp; earnings news Alpharma Boehringer Ingelheim Vetmedica Ceva Dainippon Sumitomo Pharma ImmuCell Maple Leaf Foods MWI Veterinary Supply Pilgrim&rsquo;s Pride Tyson Foods &nbsp; other news AgriLabs Bayer Embrace Pet Insurance IdentiGEN Imulan BioTherapeutics Pfizer Van Beek Velcera &nbsp; ******************************************************************* ANNOUNCING NEW PET OWNER CHANNEL USE STUDY &nbsp; Several fundamental changes are underway that potentially affect the way pet owners purchase products.&nbsp; The number of pet products is proliferating. Internet usage is growing as a source of information and sales.&nbsp; Traditional OTC marketers are launching veterinary divisions, and vice versa.&nbsp; Vet-only products are &ldquo;leaking&rdquo; in larger and larger quantities into OTC.&nbsp; Major products are going off patent, and may soon face OTC branded competition.&nbsp; &nbsp; The Pet Owner Channel Use Study from Brakke Consulting and Market Directions is a survey of more than 1,000 dog and cat owners that examines purchasing frequency by brand and by type of outlet, channel switching, and the importance of convenience, price and veterinary recommendation on purchasing decision. &nbsp; Products included: &nbsp;&#8211; Wellness and therapeutic pet foods &nbsp;&#8211; Flea and tick control &nbsp;&#8211; Heartworm prevention &nbsp;&#8211; Dental treats and products &nbsp;&#8211; Pain management and other chronic-useView Full Post;"}