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<oembed><version>1.0</version><provider_name>Brakke Consulting&#x306E;&#x30A6;&#x30A7;&#x30D6;&#x30B5;&#x30A4;&#x30C8;</provider_name><provider_url>https://brakkeconsulting.com/ja</provider_url><title>News from Brakke Consulting</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="jDx8GdhZMt"&gt;&lt;a href="https://brakkeconsulting.com/ja/23990/"&gt;Brakke Consulting&#x3068;Trone Brand Energy&#x304C;&#x30DA;&#x30C3;&#x30C8;&#x533B;&#x85AC;&#x54C1;&#x5E02;&#x5834;&#x306E;&#x30B7;&#x30D5;&#x30C8;&#x3092;&#x518D;&#x691C;&#x8A0E;&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://brakkeconsulting.com/ja/23990/embed/#?secret=jDx8GdhZMt" width="600" height="338" title="&#x201C;Brakke Consulting and Trone Brand Energy to Reexamine Pet Pharmaceutical Market Shift&#x201D; &#x2014; Brakke Consulting Website" data-secret="jDx8GdhZMt" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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&lt;/script&gt;</html><description>Brakke Consulting, Inc., the foremost animal health industry consulting and research firm and Trone Brand Energy,&nbsp; a leading pet category advertising and marketing insights company are excited to announce an informative new study, the 2016-2017 Pet Pharmaceutical Market Shift Study, which will provide insight into how veterinary clinics, pharmacies and manufacturers can equip themselves to optimally engage and embrace the changing pet pharmaceutical marketplace.&nbsp; An earlier study published in January 2015 by Trone Brand Energy and Brakke examined evolving trends in the distribution and sales of pet pharmaceuticals and the impact on pet owners, veterinarians and pharmacists as well as implications for pet pharmaceutical manufacturers. &ldquo;We believe this new study will build upon the information that was obtained in the 2015 study and confirm that the trend in consumer purchasing of pet pharmaceuticals from sources other than veterinary clinics is accelerating, remaining the same or declining.&nbsp; This will be important new data for companies to use in strategic planning for use in generating marketing strategy and guiding R&amp;D portfolios,&rdquo; said Ron Brakke, President of Brakke Consulting.&nbsp; &ldquo;The previous study compared Early Adopters, those purchasing prescription pet medications via alternate channels, with pet owners who were more loyal to their veterinary clinics,&rdquo; said Doug Barton, President of Trone Brand Energy. &ldquo;The 2016-2017 study will update the profiles of these segments ofView Full Post;</description></oembed>
