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&lt;/script&gt;</html><description>Lack of understanding among pet owners of the importance of annual visits and angry cats are contributors to the decline Bayer Animal Health, Brakke Consulting and the National Commission on Veterinary Economic Issues (NCVEI) announced today results of the Bayer Veterinary Care Usage Study, a comprehensive investigation into reasons for the decline in companion animal veterinary visits over the past several years.&nbsp; The study identified six root causes: &bull;&nbsp;The economic impact of the recession; &bull;&nbsp;Fragmentation of veterinary services; &bull;&nbsp;Consumers substituting Internet research for office visits; &bull;&nbsp;Feline resistance; &bull;&nbsp;Perception among pet owners that regular medical check-ups are unnecessary; and &bull;&nbsp;Cost of care.&nbsp; &#x201C;By far the most important finding, from a pet health perspective, is the misperception by many pet owners that regular medical check-ups for pets are unnecessary,&#x201D; said Ian Spinks, president and general manager of Bayer Animal Health North America.&nbsp; &#x201C;This could be driven by the absence of professional patient care guidelines that recommend annual physicals. The unintended consequence is that many pets aren&rsquo;t getting the care they need for healthy, long lives.&#x201D; The study included individual interviews and focus groups with veterinarians, focus groups with pet owners and a nationally representative survey of 2,000 owners of dogs and cats to determine the factors contributing to the decline in veterinary visits and to test propositions that would encourage pet ownersView Full Post;</description></oembed>
